Series: The Evolution of Excellence - Part 2 When we are building universes from code, we move past the baseline of "it works," we encounter the fundamental reality of the user experience: Friction.  In a vacuum, an object in motion stays in motion. But the digital world is never a vacuum. It is filled with the air resistance of micro-delays, unintuitive menus, and feedback loops that don't quite click. The Concept of Digital Aerodynamics When we polish a product, we are perf